As many of you know, after 45 years of business, Human Service Center rebranded. Our steady growth and commitment to our community has brought new clients, new teammates, new goals, and a refined vision.
When a group from Randolph County began these services many years ago, we’re almost positive none of them could have predicted how far we would come; the milestones, the success stories, the lives that have been saved, the families that have been changed, the marriages that have been restored, the individuals who have been impacted. And, yet again, here we are continuing to serve bigger, better, wider, further and deeper.
Out of all the services we provide, not one is more important than the other, but all of it works together to achieve our goal of bringing wellness to our communities. It was very important that our new brand identity reflected these efforts.
In the rebranding process, we changed the brand colors, the logo, our mission, vision and values. We left no stone unturned and no idea unheard or undiscussed.
We began with the very people who make us who we are, those who know us best and know our community even better: our staff.
We brought our staff onboard immediately. Their opinion was pivotal in the construction of this rebrand. Our staff contributed to our mission, vision and values. They brought incredible insight and perspective to the identity of our agency. It was important that it be something they connected with, related to and were proud to share with those they serve.
Our Board of Directors and Leadership team worked collaboratively to conceptualize a name that emulated community wellness, and then “ComWell” was suggested. The more the idea was tossed around, the tagline was what sealed the deal because it fully encompassed the heart of our agency and the reason we do what we do which is seeing our communities thrive in wellness!
The beauty of our logo is its versatility for interpretation.
It represents the services we provide, the various communities we serve, the mental, physical and emotional health. It represents the different ways we serve people and their unique needs, our different functions and areas and how they all work together to support community needs. All of this is connected by the middle box that links them all together to bridge the gap between individual and resource.
Our mission, vision and values have also only evolved to better serve these commitments.
We are an agency that is committed to empowering individuals to pursue growth and wellness by promoting positive, healthy changes for individuals through engagement, education treatment and recovery. We highly value integrity, empathy, respect, quality, teamwork and community.
It has been a big change, but one that was necessary to the growth of our agency. Rest assured, our core beliefs have not changed at all. Our unwavering commitment to our community, our clients and our programs remain the same.
Q: Have you been bought out?
A: No. This project has been in process for years. The rebrand was a decision that our Board of Directors and Leadership team collaboratively agreed on. As we have continued to grow and add services, we saw it fit to update our image to one that reflected more inclusive care.
Q: Are services still the same?
A: Yes! We still offer all of the same services. As always, it is a goal of ours to continue improving our client-service experience. We are always accepting feedback and suggestions to help us further our training and development procedures. We are also always listening to community leaders and those within our community to see what resources are needed. So while our services are the same, we are always growing and expanding on what we offer based on community needs.